99 Problems is carried in traditional bookstores and women boutiques alike. The book is routinely purchased as a gift for friends or family members who've experienced cancer, adoption, or both. 

Children stores & maternity stores also have made lucrative real estate for the book. 

September (National Ovarian Cancer Month), October (National Breast Cancer Month), and November (National Adoption Month) are popular times to carry the book.

Book signings and presentations are offered free of charge to 99 Problems retailers.